My Love of Fast Fashion

| Blazer – H&M | Dress – The Limited | Shoes – BCBG |

One of my favorite professional clothing stores, The Limited, has  closed, the retailer has filed for chapter 11 bankruptcy.  Several other top retailers have closed their doors as well: American Apparel, Wet Seal, Aeropostale, and Sports Authority.  Macy’s also announced they would be closing 100 stores as a new strategy.  Brick and mortar stores are struggling to keep up with online shopping and fast fashion.

What is Fast Fashion?

The term “fast fashion” refers to a phenomenon in the fashion industry whereby production processes are expedited in order to get new trends to the market as quickly and cheaply as possible. As a result of this trend, the tradition of introducing new fashion lines on a seasonal basis is being challenged. Today, it is not uncommon for fast-fashion retailers to introduce new products multiple times in a single week.

I am a shopaholic and fast fashion feeds my addiction.  Every day I’m checking the websites of my favorite retailers: Amazon, Forever 21, Zara, Nordstrom Rack and H&M.  I have an extreme fear of missing out when it comes to shopping.  I don’t want to miss any opportunities to buy a cute top or beautiful dress.  Most of these sites post new items daily so there is always something that catches my eye.

Excessive Compulsive Shopping

However, I’ve realized that my indulgence in fast fashion just leads to a closet full of cheaply made clothing that gets tossed aside, worn once or not at all.  My personal style is a mix of trendy and classic so I don’t really care for hyper-trendy fashion i.e. anything from an Instagram boutique.  However, I will happily place several orders of clothing from Forever 21, H&M and ASOS on a monthly basis.  I purged my closet last month and the amount of clothing I bought for no other reason then I enjoy shopping was disturbing.

I am going to focus on putting my money towards well-made clothing that I can style and wear over and over.  Case in point, I bought this dress from The Limited two years ago and I love it.  This is the perfect office dress and can easily be worn after-hours and on weekends.  I’ve owned this blazer for five years, you guys have seen me wear it here, here, and here.

Fashion and shopping trends have changed dramatically.  If you want to know more about how fast fashion is changing our economy and environment check out the documentary “True Cost” on Netflix.

What are your shopping habits? Are you into trends or do you prefer classic fashion? 

  • StylePoise

    i am totally here for this entire look! Slay on boo! I enjoy my dosage of fast fashion, as well. 🙂

    http://www.stylenpoise.com

    • You know you are the guru when it comes to wearing beautifully color-coordinated outfits!

  • yoyosfashions.blogspot.com

    Love this look! Great color combo! Chile I was sick when the limited closed.

    • Thank you twin!

  • Your style is always classy! And, the store closings is such a BOMBER! Especially, being that I know so many ppl in retail and my Mom being one of them as she works at Macy’s but thank God her store is not one of the closing locations but it sucks to see so many others close. As for my shopping habits I’m thinking I just go for whatever is comfy and cute (if that counts) lol

    • Thank you Lynn! I am here for comfy and cute. I am so over these unrealistic expectation of having to wear four inch heels daily and look like I’ve stepped out of someone’s magazine. I am glad your mom’s job is secure.

  • Harper

    I follow a sewing blog that tackled this issue last year. It seems more people are realizing this and sewing is on the upswing. Never was one for trends but I can not pass up a good deal! I’m learning though b/c this one time wear and tear material is not cute.

    • Wear and tear! That statement is so true. I have a sewing machine but I haven’t dedicated the time to actually learn how to sew. I need a clone, lol.

  • DANEISHA SMITH

    Love these colors on you and I like how you added the leopard print pump for that added pop! So cute! Love this post too. I’m working on transitioning out of my “fast fashion” shopping habit. I’m trying to focus more on quality versus quantity when it comes to my wardrobe. Not all the way there yet though lol!

    https://officiallychic.com/

    • Ok so how did I not know about your blog! You are a cutie, I love your style. You’ve been commenting on my blog lately but this is my first opportunity to visit your blog. I love your style!!! I’m about to comment on everything and stalk you on social media.

      • DANEISHA SMITH

        Thank you! That means a lot; especially coming from you! I’ve only been blogging for a few months and I love it. But, yea girl, stalk away lol!

  • Teah

    i am a shopaholic and love fashion! I shop often, but I am working on decreasing my frequency in 2017. I was very sad when The Limited closed as it one of my go to stores for cute and professional work outfits. I also follow fashion and try to keep up with the best sales and new offerings. However, I have reached a point where I want to try to save my money for more investments pieces that will stand the test of time and not invest so much in fast fashion as I have in the past. My favorite stores are Zara, H&M, F21, TJ Maxx and Banana Republic.